![]() At its peak, it had 3.25 million new activations in a single day.įacebook has more than 1.55 billion monthly active users, so how can developers extend use of the social network? In MomentCam’s case, it deployed a suite of tools including Facebook Login, sharing, analytics, app invites and insights, app links, and integrations with Messenger - all separate modules of the core Facebook experience. Hightalk Software, the makers of MomentCam, said that its app has been downloaded more than 300 million times since its launch in 2013 and now has 20 million monthly active users. The judges credited its growth, user engagement and experience, design, and ability to manage users and leverage the Facebook platform. The Beijing, China-based company won the program’s inaugural competition and received $50,000 in cash and $25,000 in Facebook Ad credit for its cartoon and caricature mobile app. MomentCam is one of the best examples of a China-based app that is performing well both locally and internationally.” MomentCam unanimously caught the attention of the judging committee for meeting this criteria, and for being an APAC-based developer that used Facebook to scale globally. We also looked for apps where Facebook’s developer platform was integral to the app’s success. Deb Liu, Facebook’s vice president of platform, said in a statement: “We reviewed hundreds of applicants to find the ones with significant growth and retention, the best user experience and design, and the ability to build efficiently and at scale. But what makes FbStart so effective? To answer that question, look to one of its supported startups.Īt last year’s F8 developer conference, Facebook hailed MomentCam as a model example of FbStart. Since that time, the company has provided $250 million in benefits. In 2014, Facebook launched an initiative aimed at giving assistance to local developers to help them produce applications that would have a beneficial impact on their community and region. Update: MomentCam raised an undisclosed series A round of funding in September, 2014, from Alibaba.We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. Lastly, the caricatures are high-quality works from trained artists and developers keep pouring new cartoons into the suite. Users keep anticipating what funky creatures they will turn into. Second, there is little concern about privacy since faces are hardly recognizable, so people feel comfortable sharing their caricatures on social media – free advertising. First off, the app is a self-mocking experience, freeing people from their hyper self-awareness daily routine. There are other aspects that make MomentCam stand out from existing photo-editing apps like Meitu or Baidu PhotoWonder. No kidding, I asked my parents to try it and they joyfully sent back their artworks within ten minutes. Why is it so popular? Huang Guangming, maker of MomentCam and a member of the entrepreneurship club, Dark Horse, sees two killer features of the app: city dwellers/multitaskers want entertainment that is fast and easy to start. ![]() Remarkably, the Chinese app has 20% of its users overseas, mostly in Thailand. Snap your own portrait and let the app cartoonize it, then you can share the playful portrait on QQ, Weibo, WeChat, even Facebook, Twitter and Instagram. ![]() In August, it rolled out on Android and accumulated 20 million users within 70 days on October 22, it launched its iOS version and since then new users per day have averaged 2-3 million on November 10, it landed on Baidu’s app distribution platform and saw a significant boost in visibility, aggregating more than 80 million users per day. MomentCam has gone viral in the past three months. From tech-savvy young people, selfie-lovers to moms and pops who just start to get the hang of social networking, a wide demographic is using MomentCam, allegedly the world’s first photo-editing app that generates caricatures from real portraits. People in China have probably noticed that people on their social networks have been sharing vintage-looking caricature avatars featuring themselves.
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